Apple shares fall after UBS sees weakest ‘purchase intent’ for iPhone in five years

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Apple shares fall after UBS sees weakest ‘purchase intent’ for iPhone in five years

Store shop assistants as Apple launches iPhone XS, iPhone XS Max, and iPhone XR sales in Russia. 










Anton Novoderezhkin | TASS | Getty Images

Store shop assistants as Apple launches iPhone XS, iPhone XS Max, and iPhone XR sales in Russia. 

Shares of Apple fell on Thursday in premarket trading after two analysts cut the tech giant’s price target on weak iPhone demand going forward.

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