Boxing Day sales mayhem to top $2.5b

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Boxing Day sales mayhem to top $2.5b

The store, which had about 400 waiting in line before the doors flung open, expects to sell a million mens’ business shirts online and in store nationally on Wednesday.

ARA and Roy Morgan are forecasting a 3.1 per cent increase in post-Christmas sales, and predict Aussie shoppers will spend in excess of $2.5 billion this Boxing Day both in-store and online.

NSW shoppers are projected to take the lead, spending around $790 million on Boxing Day, followed by Victoria on $786 million.

For Sydney’s Craig Farrugia, the Boxing Day sales are so good that it’s worth skipping the giving of gifts on Christmas Day.

He and his partner Malika Orfanos left home at 4am on Wednesday to join a queue of dedicated shoppers outside Myer in Pitt Street Mall.

By 7am, they’d spent about $400, and Mr Farrugia told AAP he was just getting started.

“We’ll probably spend close to a couple of grand today,” he said.

With the South Australian government legislating Boxing Day trade across all parts of the state, the ARA suspects SA retailers will notice an exponential growth in sales.

ARA executive director Russell Zimmerman said with retail trade expected to peak, bricks-and-mortar retailers should prepare their stores for an extraordinary increase in foot-traffic.

Online retailers should also ensure their e-commerce and social platforms are able to handle the influx in website traffic, he added.

“While online customers will be rushing to add items to their shopping carts, physical retailers will be experiencing a high volume of customers dashing to the registers,” Mr Zimmerman said.

He urged customers to be patient and co-operative with retail staff during the expected mayhem.

“At the end of the day, retail workers are people too. Staff in retail stores are there to help and should not be made the target of bullying, abuse or harassment.”

For Sydney’s Craig Farrugia, the Boxing Day sales in the city are so good that it’s worth skipping the giving of gifts on Christmas Day.

He and his partner Malika Orfanos left home at 4am on Wednesday to join a queue of dedicated shoppers outside Myer in Pitt Street Mall.

By 7am, they’d spent about $400, and Mr Farrugia told AAP he was just getting started.

Shoppers queue in Melbourne for Boxing Day sales. Scott McNaughton

“We’ll probably spend close to a couple of grand today,” he said.

The couple had decided to skip Christmas gift-giving in favour of splurging at the sales because “the savings are that good”.

Asked why he didn’t shop online, Mr Farrugia said there was something about the whole experience and the “lovely buzz around the city”.

“We’re Sydney people, we love the city and just coming in, the crowds and it’s just exciting,” he said.

Claudia Fydler also told AAP she liked “the joy of coming in … and walking around and looking at stuff”.

She was looking for “anything and everything – anything that’s on sale, I’ll get”.

AAP

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