Starbucks is the latest restaurant company to get into delivery.
McDonald’s and Yum Brands, which owns Taco Bell, KFC and Pizza Hut, have also jumped into the delivery game, partnering with Uber Eats and Grubhub, respectively.
The pilot program began in Miami, CEO Kevin Johnson told CNBC ahead of its investor meeting Thursday in New York. Starbucks saw the transaction volume was there and that people wanted the service, he said.
However, Johnson said, not all drinks will be available for delivery as they may not travel well. He cited a cappuccino with a lot of foam would not be a good drink for delivery.
“We were very thoughtful about this,” Johnson said.
Johnson said his focus is on “doing what Starbucks does best, and creating big strategic partnerships that complement what we do best from Alibaba to Nestle with the Global Coffee Alliance and now Uber Eats.”